As a manufacturer for bathroom fittings, the Hansgrohe “green” initiative naturally has something to do with prudent water consumption. In line with the Water Efficiency Labeling Scheme (WELS) spearheaded by the Public Utilities Board (PUB) of Singapore, we are going to inform or rather remind our key stakeholders about the green in our logo. It is going to be an integrated communications project where we will be working on a brochure, an event and a seminar.
When we touch on the “green” topic nowadays, there is danger in being a culprit of green-washing. With a strong ethical conscience, I find myself a constant reminder for my work mates to steer clear of any spin or the slightest bit of exaggeration in our stories, in case we stray too far. To do this in Hansgrohe is not a chore at all as it is a top-down culture from my director himself. We have been ethical in the things we do and that makes me feel good as an employee, since I do not have to cover up or cook up stories to make the company look good.
The ethics topic is something that we have discussed in the degree programme extensively, regardless of whether it is a marketing module, a management module or a PR module. I suppose this is education and education is a vital function in any civilisation. When someone receives a good education, we not only expect that person to be knowledgeable, but also to be civilised and ethical.
In this company, I am proud to say that I get to see how good ethics is being lived out. I would also like to take this opportunity to encourage my peers that it is possible to find good companies out there and “business ethics” or “PR ethics” is definitely not an oxymoron.
Belda @ Hansgrohe
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