Hello everyone,
This is my last post. I am sad my internship is over as I was really enjoying it at the MCB. I want to make a last reflection on my placement. Since I was placed in the internal and media relations section, i got to see how important internal communication is for an organisation and how it contributes to the achievement of its mission.
The MCB has taken the resolution to become more socially responsible and the only way to make its staff understand this was through internal communication via the company's intranet. I am lucky to have been at the heart of this process, handling the green intranet of the MCB. I used to post news and information about how to become environmental friendly and the impact of global warming on the country and the relation this has with the operations of the bank. It was amazing to see how the information was bringing a change among staff within the company. They were adopting ecological behaviour at the office. Also, they participated in the discussion through forum discussions and share their views about what the company should do to minimise the impacts of its operations on the environment.
So working on the intranet on a daily basis has made me realised how significant it is to communicate within the company. Like it is said, education starts at home. This applies to companies as well. Communication starts inside the company then moves outside. Effective internal communication is the only way to succeed and PR is helping a lot in this process.
Time to say good bye now.
Wish you all best of luck for your future career.
God Bless,
Youshrina ;)
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