I always remember when we are doing our PR final project; it is always good for us to come out with some ‘wow factor’. We need some idea which when we suggest the idea people will say “wow”. Hmm, my sixth week in S&A, I was involve in a PR project. I really appreciate it because I was with them for the second week and I was in for this project. We have a meeting with our client at their place. That was my first time in my life, have such a formal meeting and meet up with clients. Obviously, PR is a profession as well, the first thing you need to make your client have faith and trust your professional is through the first sight of seeing you therefore your outfit is very important. Obviously, I dressed smart and formal for the meeting. It was a short meeting with our client, Well actually they are not our client’s yet, we are suppose to try and get them become our client. So we have this briefing with them and get to understand what they want for their PR side. It was a delighted meeting with them. After the meeting, we gotta brainstorm and come out with a PR project for them and from the client will choose which PR agency they wanna work with. So I have a brainstorm session with my colleagues to think of some idea for the PR plan. I did not suggest any idea for them at first because my mind was so blank at that time because it was my first time to think of a real workable PR plan ideas for a real client. After a while, I realize that the ‘wow factor’ that we use to have is a crab in the reality. What they really want is something workable and not going to cost a lot for the client. Basically is in-expensive and effective. I realize that all the ideas that my colleagues suggest are very common, PR people are doing it like always yet they are still using. I am not saying their ideas are not good; no doubt of questioning their profession but I really learn that what they want is not wow factor. I try my best to think of some ideas which is rarely use by other competitors and it is less expensive for the client. Maybe too much of ‘wow factor’ filled up in my mind, my ideas might sound not workable for them, at the end I am glad that the took some of my ideas and add it into the proposal for client pitch. A conclusion for this, client is looking for something which is creative, effective and in-expensive for PR plan.
Full stop..
4 comments:
Hi,
Formal attire is unquestionably one of the ways to make us look professional and stately, more importantly, to impress the clients. I also feel more confident when I dress up formally *wink*
Well, when we enter the real world, everything is all about money and budgeting! Sometimes an idea may sound fabulous but simply impractical in the real life. Therefore, monitoring along the budget is a MUST!
Jenice
PUblic Relations is all about making the good image of the company so in most cases most companies are only more into making money and p.r is not there if you look closely into that.
My experince in studying Pr 102,200,250 and 300 had led me to be more open minded in the world of public relations....
Yea, in reality, what our client wants is making money. At the end of they day budgeting the most important part in he whole PR strategy. There is one of our client , at first they happily ask us to organize an event for them. After we work for a while , my colleague suddenly told me to stop. Reason? They client does not have enough budget for the event.
I neither blame nor complaint because i know this is part and parcel of working in reality.
Yes, I remember how we were advised to ramp up the 'wow' factor in our PR campaign and propose something that will really blow people's minds. Unfortunately, the budget also gets blown up in the process.
Its important to remember that in the real world, every cent has to be properly accounted for. The ideas that will sell do not necessarily need to be breath-takingly brilliant but rather simple and workable.
What we need to master are the fundamentals. In proposing a press conference, for example, our job as PR practitioners is to find the most newsworthy angles for our clients. It doesn't matter if the client arrives in a helicopter - as long as the key messages are not interesting, no one will give you media coverage.
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