Thursday, January 14, 2010

PR Change Agents

Yes, you too can be instrumental of the success!

Change agents provide a link between the Change Management stream and the company through Business Process Owners, (Section Heads). They also work with the Change management consultant to identify new behaviours and liaising with section heads for their adoption.

Where does change start?

Simply become a leader where you are so that you can influence change. A leader him/herself is a change agent. But good leaders know that they must change, before changing others. Make changes in your professional life to accommodate the changes brought about by the projects and be ready to tell the good story that a change agent is. This is indeed good and worth talking about. Some of the benefits have been discussed as follows;

• Meeting targets better by saving staff time
• Increased levels of confidence in content
•Improved job satisfaction
• Increased customer satisfaction due to high responsiveness of the services provided
• Improvement in productivity and efficiency

If you ever want to lead and continue leading, then you have to continue changing. Remember, this is the process that will transform the company to stand tall, a target that can only be pioneered by employees willing to change, "PR change agents."

Tshegofatso
LUCT

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