My last day

The last day of my internship consisted of mixed emotions.

I was offered to stay but turned it down due to job commitments. It was a tough decision for me as staying might help to establish a greater portfolio should I decide to embark on a PR career in future.

Hesitation was partly due to adaptability issues. I realised that I wasn't quite suited for a small organisation culture.

Sadness filled me when I was handing over my work. I knew I will miss the work done and the industry.

Nevertheless, I was glad to be given a chance to work with PPR Singapore. I learnt a lot and it really opened my eyes to the world of PR. It was there I had an opportunity to work on a real project and not in-class group work.

Although the work that I've done might be considered basic to some, I was happy to be given the chance to work freely on some aspects of a project.

I managed to complete a master media list for the consultancy as per suggested. The consultancy did not have a master media list prior to my suggestion. Instead, a media list with the targeted Medias will be done up whenever a new project was accepted.

Hence, a master media list will help to reduce hassle, steps taken to complete a project and reduce resources wastage.

Even though it sounded easy, but it took up a lot of my time since the entire media list was done up from scratch. I spent days flipping through magazines and scrolling web pages to complete my work.

Despite the hard work needed, I was glad to complete it. I felt that the company will benefit from the work that I've done.

Overall, I am thankful for the opportunity to work with PPR Singapore and the world of PR.