Saturday, February 20, 2010

PR & Project Management

Thank God, I had the chance to attend two-day project management (PM) training in the organization that I am working. The lecturer had come from the US office and he was a very knowledgeable and experienced person with a successful management career in places like GM, GE and non-profit areas.

Few words about projects first:

Projects are not on going activities of organizations. Project is not about receiving order from a customer and shipping products to them. Projects are not routine maintenances. Projects are unique & special! According to a book that I was browsing “A project can be considered to be any series of activities and tasks that:

● Have a specific objective to be completed within certain specifications

● Have defined start and end dates

● Have funding limits (if applicable)

● Consume human and nonhuman resources (i.e., money, people, equipment)

● Are multifunctional (i.e., cut across several functional lines) “ (Kerzner, 2009)

Now, it seems that without PM, communication projects, programs or campaigns will turn into nightmares or at least they simply would not deliver any outcome. The reason lays in that, PM is the application and knowledge of managing five areas of any project. Without somebody carefully monitoring everything in communication programs, PR cannot manifest itself in real world. These five areas are:

· Project Initiation

· Project Planning

· Project Execution

· Project Monitoring & Control

· Project Closure

One thing very important about PM is that you are not going to be a successful project manager with only book learned knowledge. PM is about putting skills and methods to work. It is about ensuring that your project delivers on time, on budget to specifications.

I highly advice my fellow friends to keep an eye on this topic of project management and try to get more information from resources available. Definitely, this can help us a lot, in near future.

Regards,

Ali (LUCT)

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