In my Public Relations modules i have always learned that one of the ways of disseminating information to the targeted key publics is through the a Press Conference. It is mostly regarded as the best PR tool as it is more effective to press releases for the reason that it is more active. It is the most publicized publicity as it is often used by Heads of state and by executives when they have something to report.
"When deciding on Press Conference, make sure that it is really necessary and there is no other alternative that you can get your news out. Usually a news conference is the best Public Relations tool that a politician or chief executive officer can use to explain an issue or subject that a press release could not" Judith Lim
Having the privilege of planning and conducting a Press Conference about the new Brand Awards in Malaysia entitled Putra Brand Awards has in sighted me on quite a number of areas that include:
1. Dealing with and handling the media
2. Having appropriate speeches for people's ears
3. Making Post Releases for media that failed to turn up.
The Awards are MATRADE endorsed and are mainly aimed at SME's and Public Listed companies. Putra Brand awards are an aid to brand development and growth and in this way contributes highly to the economy of the country.
On the actual day itself my main duty/role was to register the media that had attended the Press Conference and see to it that they have their copy of the Media Kit. The following are pictures from the Press Conference.
1 comment:
Hy Neo,
Seems like that was a successful PC, looking at the turn-out :-).
I also had a chance to be part of an organising team for a press conference, must say it was fun.
Also learned that sitting at the registration table does not only call for giving out press kits. You also have to be armed in case the media ask you something concerning the press conference.
cheers,
Palesa
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