THE NEED FOR VISION & MISSION

This is the strategic planning of any organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Vision establishes the goals and objectives the organization wants to reach. Mission defines the business, and the reason for any organization’s existence.

Any organization without a vision and mission is like a ship without a compass, in other words, navigation to success will be an impossible task for them. Vision and mission is very important to any company because it stands as the bases for success, both the staffs and management will always have it at the back of their mind and keep their focus on it when doing their job for the company. It will stand as a guide to success for the company. On the other hand, the society will be attracted to be their client easily because they can see from the vision and mission of the company the services they can offer, and their determination to achieve a high profile reputation and success in the society.

My intern company (Samenea PR) does not have vision and mission encrypted for the visibility of the staffs and clients, and it makes it difficult for their clients and intending clients to know what to expect from them; the clients always ask too many questions in other to be rest assured of what the company can be able to offer. The company boss once told me that they don’t consider vision and mission to be important because most of the companies with vision and mission don’t follow or stick to it when delivering their services to the clients. They (Samenea PR) company choose to go with their slogan. But from my observations and little experience in this company, lack of encrypted vision and mission is affecting the pace of the company to success in Malaysian PR market. The staffs sometimes lose their focus or direction, and intending clients seems not to be very confident when they tend to employ the services of the company. I suppose some other “should be” clients are scared away simply because they cannot identify the vision and mission of the company to know if the company is moving towards the direction of their desired services/need.

Vision and mission is very important in any activity of life in other for us to maintain or focus on the goal we tend to achieve, just like it plays a vital role for the success of any organization. It stands as a reminder, and checks our navigation to keep us in line and focused to our desired destination. Any person or organization without vision and mission is positioned to struggle, and possibly heading down the road to failure.

Cheers!

Shiroi Bats

LUCT