Welcome to PR Internship - YOUR opportunity to put everything you have learned over the past years at university into practice and to get a thorough insight into what public relations is like "in the real world". This Blog allows you to reflect on your experiences, share insights with other students across campuses and to possibly give advice and support to fellow students. Please also see http://printernship-reflections.blogspot.com.au/ for more reflections
Sunday, March 7, 2010
Transparency in an organization
Hi everyone,its me again. Working for a company like MindValley which does not have an active Public Relations department has presented me with a great opportunity to get involved in promoting some of the fundamental and basic roles of Public Relations within the organization. One of these being transparency within the organization. It cannot be stressed enough just how important it is to be honest and open with your employees so that they know where they stand as far as their career is concerned and for them to be more than prepared should a crisis arise to handle it with ease. My boss showcased a great deal of this transparency in our last weekly meeting by breaking forward everything to the whole company from how each team was performing, the expenditure budget to why certain individuals were leaving the company. This was a way of him saying that transparency has no limits, that even the slightest detail that might seem unimportant at the moment its shared but it is essential to bring it out into light anyway. If the Public Relation role fails within the organization then how can you expect it to function with the external publics? Another good lesson learnt here for me, that first you need to build the trust with your internal publics before moving to the rest of your publics. Watch this space,il be back with more:)
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