Sunday, May 9, 2010

An In-house PR Experience

Hi all fellows of PR industry. My name is Chong Kar Woon, from Limkokwing University of Creative Technology in Cyberjaya, Malaysia. I had actually done my internship few months back but only start posting an entry now because of procrastination. I am sorry. Honesty is the best solution in PR crisis management isn't?

As the title goes, I have been working for an in-house PR department of a hospital named Mawar Renal Medical Centre (MRMC). It is a non-government and non-profit making organization founded by Y.B. Senator Dato' Dr Yeow Chai Thiam who is also the current chairperson of the organization. One important note, MRMC is a division of Pusat Hemodialisis Mawar (PHM), which is a 13-year-old kidney dialysis centre with 10 branches around Malaysia. Thus, the PR department is responsible to handle the PR issues of both the divisions.

However, it is a very governmental like organization because the chairperson is a member of a political party and we depend some of our medical sources from the General Hospital Seremban.
One key idea that one should have noticed by now is that the working environment here is really conservative. The work of PR is not done professionally because the people had never think about learning new things and often refuse to new ideas.

Of course, I see every happening as an opportunity for me to learn regardless of what it is. I am simply desperate to link one of my experience here, there was once my father bought me a mix rice, not any big issue, but I learn that what might looks puking to me might looks mouth watering to somebody. Therefore, I took my internship here as a new challenge in life, and it's glad to say that new insights were gained and more are coming to be shared.

See you guys :)

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