Saturday, October 30, 2010

The End (or not!)

This week brings to a close my internship term as required by the PR393 module. As I have applied for a six-month internship at Fleishman-Hillard (FH) Singapore, I will be reporting back at work still, on Monday. While I already am longing for a nice long break, I recognize that this is only the very start of my career in public relations, making me determined to continue to work hard and learn the most from my peers.

Summing up my eight-week stint so far, there is only one thing I have to say – hard work pays. Being super diligent is often not enough. Everything that you pick up should be done with more than 120% of your effort, because ultimately, doing well would of course earn you an impressive appraisal, but more importantly, announces your own “reputation” as a worker in the field.

It is obvious, especially in an agency context to know how good a consultant is. He or she is the one winning new pitches for the company, servicing satisfied clients and earning awards for the firm. Though it is often more of a team effort, individuals do shine from time to time. These people earned my utmost respect. I’m sure that all of you, after completing your own internships, would agree that it takes a lot to do really well – the accounts servicing work demands attention to the nitty-gritty, yet requires an overlooking perspective at the same time. I aspire to master the skill of doing so in all my years ahead.

I have also learned through the course of this internship that PR issues raised in class are indeed real. I often thought that theory would not relate that much to what happens in the real world because there is simply no textbook answer to anything at all in life. The events and activities that I have experiences in the duration of my internship now make me think otherwise. I thank the kind staff at Curtin for ensuring that at least I am aware of most issues and not taking steps in the dark.

To all that are just only sourcing for their placements for the next semester, I wish you luck, and hope that all that we have shared these past weeks have helped in your anticipation to start. Keep in mind that HARD WORK PAYS and in the end, you will find that is rewarding in all ways indeed.

Thank you all once again and I wish you well.

Adieus, Amigos!

3 comments:

Alicia Tan said...

Hey Sam!

I'm continuing my internship too! I feel the same way as you (regarding hard work)! Also because, it will allow your clients to gain confidence in you. You know, I feel that we're really fortunate to have lecturers who have had experience in the public relations field as they are able to pass on to us what they have learnt.

Bridget =) said...

Hi Samantha and Alicia,

I think it is great that you guys are extending your internship at the various agencies. I learnt after being in my agency for almost 1 year. That 20 days is not enough, i'm into my internship for almost 1 year and i am still learning =)

Cheers

mmatahari said...

Hello Sam

I totally agree with your statement 'there's simply no textbook answer to anything at all in life'

After learning PR in uni, in classrooms, I realise that doing the practical side of the work is really different than what we learn in lecture slides!

That is why I think this PR Pro practice unit is a good platform for all of us PR students.

Cheers,
Liyana.