Office-chair Travelers

Hurrah! It’s been another two weeks! And busy ones at that! Last week, I packed by very first press kit! It was an awesome experience. My team was going to do a media drop at the main media houses in Singapore. We were pitching for our client’s accessories range and adopted a travel theme for the event. So, we packed the press kits into luggage! It was a rattan one, like summer travel back in the day. Inside, there was shampoos and lotions, as well as face masks to pamper the “travelers”. Of course, also included was the press kit, accompanying the product. Here’s a photo of the luggage!

I have to admit, I was rather impressed by the idea. I did not know that press kits could literally come in all shapes and sizes and that it was all up to the imagination to stand out. Now, all we can do is hope that our media colleagues were just as impressed; impressed enough to grant us some coveted coverage.

Another interesting event that happened this past two weeks was that there was a sudden influx of activities in the region. Apparently, this is the season where the great leaders of the corporate like to converge, drink tea and have a little chat. At last count, there was one regional roundtable, one company vision announcement, one major acquisition and a couple of other announcements within the span of two weeks. So, in the PR seat, we have about five separate reports to write and plenty of follow-ups to do. It really shows that PR is not all glitz and glamour all the time, but really involves a lot of hard work.

I must also say that PR is intriguing. Even now, nearly four weeks into my internship, I’m still finding out really cool stuff, things that can never be taught in a classroom. This is a great opportunity and to those who will be taking PR393 next semester, I assure you, plenty awaits you at your desk.