Slow and Steady Wins the Race

Good Morning Pr 393

Fourth Blog and still going, the only problem is I can't find the last two. Katharina please can I check this with you. There is every chance I am posting them in the wrong place.

Catherine Ruze is plodding along. We have out highs and our lows. We are very proud of our girls who made it to the miss universe 2011.

Glam Rock a charity event to raise money for cancer is up next, I have learned the you can never be prepared enough. After booking and confirming all of the models, four have pulled out since leaving me hanging by a thread. This is life I know, but models at the drop of a hat are hard to come by.

So the back up plan....... watch this space.

Betty Sugar spring collection is coming along nicely with a few changes of venue, days and times it looks like we have an event. Lets hope the models are as excited as we are. I hope to write a press release for this event so I can practice my pr techniques skills maybe even a press kit if I am lucky.

I have found that the fashion industry in Perth is all about people and managing expectation, the agency / client relationship walks a fine line. I have also learned that once you give a product away for free it is very difficult to start charging for it there after.

My challenges have been in finding paid work for the models and converting those clients we previously did conta work for in the past to paying clients. This is proving difficult but I will not give up.

Last but not least, we have moved offices and are waiting for our new premises to become available in January so I am working from home.. I quite like it except that my seven hours a day have turned in to twelve. I just can not leave the email alone much to my partners detriment. When all is said and done I am sure I will be forgiven.

I hope everyone is enjoying their placements.