My next Blog after technical difficulties..
It seems I can only log onto blogger when I am on the University computer and not my home computer? Being a poor Uni student with an unreliable computer is starting to bother me – time for a REAL job, a better income and better IT technology!
Finding it difficult to write this after injuring my wrists during a dance performance last night – there should be a video uploaded onto YouTube of me falling off the stage – might be good for a laugh for those of you that like to indulge in a little schadenfreude.
“Schadenfreude” –noun. German – satisfaction or pleasure felt at someone else’s misfortune.
Big Brother is Watching You! And when I say Big Brother I mean Google. Google alerts – some of you may already know – is a nifty little device that sends email alerts when something, someone or somewhere is mentioned. PPR (my intern hosts) use it when monitoring the online media generated for the Preht Fahsoin Fetsvial. Note: this is purposely misspelt; if I change the spelling perhaps PPR won’t know that I am blogging about them. Sorry Mariella Harvey-Hanrahan for keeping you in the dark!
Last time I blogged about the Preht Fahsoin Fetsvial – my intern hosts were alerted and they were able to read everything I wrote about it!
Next subject: Advertising Value Equivalency (AVE). Does your organisation use this to measure success?
Throughout my time studying PR at Curtin I have been told by a plethora of text books that using AVE’s is unethical. For those of you who are unaware, it basically means “what your editorial value would cost if it were advertising space (or time)”.
It has many weaknesses as a technique to measure campaign outcomes. It underestimates the value of editorial –an overly positive article would be worth much more than an advertisement. Also, AVE’s do not take into account if the article is negative.
If you have anything to say about AVE’s leave a comment. I will be referring back to AVE’s in my last Blog.
Happy Blogging,
Liam.
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