Saturday, January 22, 2011

My lips are sealed...

Helloooooooooooo again everyone!

Time for blog post number twoooooo. This week was an eye opener for me. It passed pretty fast. I attended my first brainstorm session on Thursday and I thought that was great experience! It’s really about just giving any ideas you can think of whether it is feasible or not. At least that idea could lead to another one. So during that hour long session, all sorts of ideas were thrown to the table. Some were creative, some were rather dumb but they are still ideas so whatever you can think of would be good for the team. I felt that brainstorm sessions are fun, it’s when different tactics are created to achieve the respective strategies in place.

Something great about Weber Shandwick is that they would have certain trainings for employees who are new to the company so they would understand how the company operates better. I attended the digital PR training presented by the Digital Director and Deputy Digital Director of the team. They mentioned that digital PR is up and coming in the PR industry and although it was still quite slow in Asian countries, there is a lot of opportunities in this specialisation and it could be something we could consider in the future upon graduation, for us interns. They also cited past projects Weber Shandwick had done to better relate the terms mentioned.

So anyway, that same day, I received an email from my colleague that I was needed to attend this event on behalf of a client for observation but it was to be kept confidential. I understand that work related matters are not to be spoken out of the office, but it was mentioned in the email that I was not supposed to speak to anyone not even my colleagues about that event. I just wondered why, since there were other colleagues who are working on the same account. I think I got too excited to go for the event, so I decided to do some research on the event so I know what to look out for. However, one of my colleagues needed some help on other stuff so she came by my desk asking if I was busy with anything. At that moment, I said I was attending the event! (Which totally slipped my mind that I was not supposed to mentioned to anyone including my colleagues!) About 15 minutes later, my colleague sent me an email expressing that he will go in my place instead and emphasised that I should understand the confidentiality of such matters. But I really did not understand why my other colleagues who are working on the same account, are not informed of the event at all and why they should be kept in the dark, after all they are one team right? Do you guys think this is confidentiality?? It seems like its meant to be a secret I have to bury with me till death. Seriously, I feel that there is something going on within this particular colleague and the rest of them, but I do not want to get involved in the office politics. Oh well, after speaking with my Deputy Managing Director, she felt that I should continue to attend the event on behalf of the client, so I have learnt my lesson and my lips are sealed now..

Tata!

Joyce Chua
Curtin Singapore
14535923

1 comment:

Morwens said...

Hey Joyce,

That's an interesting insight into PR world.

Keeping confidentiality to need to know basis can sometimes be quite a challenge especially when we are not told of the rationale behind the confidentiality. Thankfully there are some companies slowly adopting an open communication style.

In Barclays, we are often encouraged to challenge our supervisors for the betterment of the company and if you believe there is a better way of doing things. It has been 3 years since this programme was launched and I must say, it has seen some improvement for asking "why", "how", "what" and "when".

Maybe by learning to ask more "whys" may help you to make a more conscientious decision?

Cheers,
Ginny