Week 4 – Contact List

What I’ve completed this week
- Update media roster (edited images of the media releases).
- Finalised “The Night Zoo” media report.
- Created new labels for document storage boxes.
- Filing of company documents.
- Created a Chinese media file along with updating the media contact list.
- Verified and updated company’s Password List
- Contribute my ideas and opinions in the new “Two Old Queens” poster, and made some modification from the raw file of the previous poster.
- Fixed second office printer.
- Scanned several documents and then edited few images.
- Checked Bureau de Charge outlets on the internet.
- Removed Car Bay listings
- Researched on the prices for next DVD listing
- Sorted music files on computer

What I’ve learnt this week
- A public relations officer could have huge amount of contacts especially the media, so the contact list should be neat, up-to-date, and complete. Harrison (2000, 11) suggest that “with good contact list, the public relations officer will stand a better chance of interesting the appropriate media in a story on the launch of a new product, or deflecting problems which could arise for the company.”
- Mr John and I briefly discussed about the advantages of certain companies having a slogan or tagline in general, and used McDonald’s ‘I’m Lovin’ It’ and Hungry Jack’s ‘Our burgers are better’ as example. The purpose of slogan is to communicate a cogent, benefit-rich, memorable marketing message (David Ward 2008).
- Mr John emphasised that it is important to double check any email before sending it to anyone, as there might be a risk of sending wrong information or sending to the wrong person. Public Relations deal with perceptions, so it is important to make sure the message is correct before sending it out.

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Harrison, Shirley. 2000. Public relations: an introduction. 2nd ed. United Kingdom: Routledge.

Ward, David. 2008. A good slogan (tagline) can be worth its weight in gold. Accessed May 3, http://www.attorneymarketing.com/2008/03/11/a-good-slogan-tagline-can-be-worth-its-weight-in-gold.