My Internship Experience

----posted on behalf of Ong Wei ni ----------------------

Hello everyone!

Today, I'd like to share with you about public relations and the press. 

As we all already know, in today’s world, public relations and the press are closely knitted. With much relevance this, my internship experience was about building relationship with the press.

One of the challenges faced was writing to the media with hope that your article gets pitched, for the right reasons. Writing a media release is not an easy feat, especially since it is specifically crafted to entice your targeted journalists or media to cover your story. 

At first, it was really difficult to think of a story’s angle. Especially since it has to be an angle that would entice everyone and this is something really subjective. What might be interesting to you or me may not exactly interest others. 

My supervisor has taught me many things about the press and how it affects public relations professionals. He told me that anyone could write a story but a story that’s being published is not just another story. One of the strategies to entice journalists is to cast your net further, craft a specific angle and to make it really interesting. A few of our clients have requested for specific target magazines or media that they prefer and even so, we’d still take the chance to cast our net further. This is so that we would have more options to explore and consider at the end of the day.

Here is an article that I’d like to share regarding my blog post: http://communication.howstuffworks.com/how-public-relations-works4.htm (It touches mostly on how public relations and the media are closely connected. Have a good read!)