this is an event that the PR unit conduct to enhance communication with the external environment .
the event is a choir competition ,the radio get to go to the very remote villages of Botswana and host a competition on cultural choirs(dikhwaere) and in the process the choirs will be recorded and later on be broadcasted on radio. and it has been evaluated that this show has gained a lot of audiences over the years of its existence .
the effectives of this event is supported by a lot of factors.
1 it involves a form of culture
2 its entertaining
3people get to be awre of the radio programs and how they are conducted
4 with that people get to support the radio station
5makes people feel that they are really part of the station's programs (involvement )
indeed radio gets to be appreciated more by been taken to the people.
here are some photos that shows what happens in such an event .enjoy!!!!
2 comments:
I just have to stop by to comment that this is such a great and creative initiative!
It must be great to be working on the team involved in this.
All the best with you and your internship.
Cheers!
Nicolette
thanx Nik
it sure was a great experience especialy on the field!!! you can just tell from the pictures how interactive the people are to such initiatives
all the best to you too
enjoy!!
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