The mission is complete.

For the last few weeks of my internship, I personally requested special tasks from my senior.  I urged to do more than press clippings, media release and organize events.  And so, Marcella asked me to design logo and poster for a campaign called ‘Zero Tolerance’.  The response from last year is not that good, so my Boss requested for a new design for poster and logo.  I have designed three posters and here are some of my drafts:-

The Logo.

One of the posters.

Other than that, I also volunteer myself to take photos for the launching of the Mechanical Engineering Week, as our weekly department meeting is scheduled exactly the same time as the launching.  Here are some photos I took during the launching:-

During the launching

Speech from our Pro Vice-Chancellor, Professor Ian Kerr.

The launching

The exhibition 

Group photos of PVC, lecturers, committees and participants.

Take photos for every events in our campus is not only a benefit for the students but also for the benefit of our department.  It is important to maintain a good relationship with the students as they are the main and largest group of stakeholders of our university.  To satisfy them, especially the student leaders, is very important.  Without them, there will be no campus.  Only if we can satisfy the students, then they will voluntarily help us to promote and compliment our campus to the society.

During these weeks, I found out that corporate branding is not just about advertising.  To maintain the relationship with every of our stakeholders and also enhance the reputation and image of an organization, there are a lot more to do. 

For example, this coming week there will be a group new students coming from the Sultanate of Oman to enroll for our Intensive English Program (IEP). In order to welcome them, our department is required to design a banner for them just two days before the coming. Due to this, we have to find an advertisement company that is willing to print our banner during the weekends.  Keeping contacts is very important, especially when emergency. 

Same goes to the media partners, as a PR officer, we need to keep the contact of the reporters and editors.  Furthermore, we have to recognize the face of the reporters. When we invite them to come to our events, they will be happy if we called out their names, and so they will write a better news article for our company. 

Back to the Omani students, our campus, as well as the state representative also welcome them at Miri’s airport and prepare a series of orientation activities for them to familiar with the state.  These students are very important as they are sponsored by the Government of Oman.  And this relationship is not only between campus and students, but between nations.  Thus, we have paid more attention for these students than the other local students. 

Photo taken at Miri Airport.

To conclude my 160 hours internship, I have learnt a lot from the department, it is an excellent experience that is related to the real life of Public Relations industry.  And working with the team is just fun and I have been taken care of with unlimited love and knowledge. 

Thanks everyone for accompany me throughout the past few weeks. I have benefit a lot through everyone’s experience.  Do feel free to comment.

Good luck in your finals.

Take care and smile always =)

Loves from Curtin Sarawak Malaysia,

Yvette Eng

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