Hi guys,
The end is almost here, how exciting!! The last few days of internship is drawing to a close, but there is still plenty of work around the office! Last week I had finally finished an ongoing task that my boss, Daniel, had set for me. From the very first day at my placement, I was required to search through local community newspapers online, as well as the larger WA publishers such as The West and perthnow.
One of Swimming WA’s objectives for this year was to engage all 86 swimming clubs in WA with their respective local media outlets. He would provide the clubs with a shell press release surrounding applicable swimming events. My job was to monitor the local newspapers across the state to gauge the success of whether clubs were gaining exposure, and if the clubs were using the draft lines provided by the Swimming WA’s Communication Manager. This was one of the Key Performance Indicators (KPI’s) used by Daniel.
At the end of my task I collated and filed my findings, and subsequent to this the data was used for Swimming WA’s Annual Report to evaluate the effectiveness of the 2010/2011 media strategy. Although it was a tedious task, it was made worthwhile at the end by its inclusion into the Annual Report.
Until next time,
Hollyx
Bentley Campus
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