Welcome to PR Internship - YOUR opportunity to put everything you have learned over the past years at university into practice and to get a thorough insight into what public relations is like "in the real world". This Blog allows you to reflect on your experiences, share insights with other students across campuses and to possibly give advice and support to fellow students. Please also see http://printernship-reflections.blogspot.com.au/ for more reflections
Tuesday, January 24, 2012
The Beginning of My Journey
24/1/2012
Hi my name is Chiara Muzzin and I have scored my very first internship placement for this semester. And it has all happened rather quickly!
I was beginning to stress about not being able to find a placement that really appealed to me and would allow me to use my skills and knowledge that I have gained during my Public Relations and Journalism degree. However, I stumbled upon an opportunity to be a Public Relations Assistant for Tourist and Well Being Operator Julie Baker.
The advert was placed on Blackboard and once I had read through it I knew instantly that this was the job for me and wanted it there and then! I emailed Julie on a Friday night and to my surprise I received a phone call the next day! She conducted a phone interview with me on Monday and I met up with her on Wednesday. After the face-to-face interview Julie asked me to jump on board.
I was absolutely thrilled! Her business Journeys of the Spirit appealed to me because it wasn't only a business that created the average holiday package, it focuses on creating very personal journeys and retreats for individuals or small groups to be inspired (through mind and body) in the most beautiful sites throughout the world. The placement will also give me the opportunity to be creative, whether it be contributing to photo or video projects, writing articles for national/international magazines and newspapers or merchandising, in which I am strongly passionate about doing.
This business also touches on health and psychology - which is something I'd like to study and pursue after graduating. Julie's clients are somewhat apart of the sophisticated and intelligent demographic that work within corporate industries, yet they are really searching for a way to find happiness and find themselves in such a demanding and fast paced society. These retreats that Julie has created help them to find a sense of connection within themselves or with others.
My job is to help Julie expand the business, and somewhat grasp a different perspective of her business from a member of the younger generation.
The Saturday night just gone, Julie had given me the opportunity to meet the clients at a dinner party. It was a fantastic opportunity for me to network as well as to meet the people I will be working with in the near future. I was definitely nervous beforehand but after I had left that night I was really pleased with having been given the opportunity.
Monday was the first official day on the job. This whole process has happened within a week! Julie is a fantastic partner to work with, and I'm so excited to be on this journey with her. At the moment we have discussed a number of ideas to help expand her business and I am in the process of producing a PR strategy document to help us keep focused on our goals. This would definitely be the time to thank PR Consultancy!
Chiara
Bentley Campus
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1 comment:
Hi Chiara,
Wow you're placement does sound very interesting that's for sure! I have never heard of a business quite like that that helps people reconnect with the world and themselves, it must be a great feeling to know you were a part of someone's happiness!
At uni, I always thought consultancy would be the type of PR that would be right for me, as you are allowed to be a little more creative in your approach to things so I am interested to know how you are finding it! I am currently half way through my four week placement in a Corporate Environment and absolutely love it (much to my surprise!)
Since you posted this blog, what other types of jobs have you done for Julie? I have been fairly similar in my corporate environment busy planning upcoming events! (Most exciting part of the job I think!)
The dinner party you mentioned sounds fun, networking is definitely an essential part of public relations which has definitely been nailed into me since I began working here!
Anyway, I hope you enjoy the rest of your placement and enjoy every learning experience and are able to put into practice what you learnt in Consultancy!
Jasmin
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