PR and event have three major similarities:
1. Media Announcement
2. Word of Mouth and
3. Media Reporters
Sometimes PR practitioners organise events to invite customers to their
place of business. During my internship at Odysseus Public Relations Agency, I have
come to know that PR and event make a good match. It has showed me how the
world of PR is gradually evolving with a slight or even greater share of
events.
The media, is one of the most important or if we could term them as VIP
of all invitees to have an effective public relations. Media will obviously
consist of newspapers reporters and editors, and other journalists from radio
and television. I am currently working
on a database for advertising and communication agencies and media outlets for
the Indian Ocean countries for the Le
Salon de la Communication in June. It is being a very good experience for
me, getting to know about those agencies and other association for media. At
first, I could not believe that small countries have big, reputed advertising
and communication agencies!
Meeting people from the media also gives PR professionals a reason to
follow up later, which helps them to establish good relationships with the
people who have control over news and features. Now if we give a look from a PR
perspective for event measurement, how will it really be? See how the magic of
PR works for events and vice-versa.
It is a question of media coverage!
a. How much media coverage did the PR Company produce?
b. Did the company create coverage in the correct
vehicles getting right target audiences?
c. To what level were key messages integrated in
the coverage?
d. Were they related with the client’s product,
company or organisation?
Following my short
time at my work place, I also got to know that if during and after an event,
the company recognises the opportunities and provides the media with exactly
what they want at the right time, then definitely local media will get the
organisation with good coverage. Finally, the organisation
needs to remain acutely aware of media lead time.
The reason of an event may vary from company to
company, but the idea of the PR surrounding is similar: to generate interest
and to interact with the public. This means that the PR efforts need to be
targeted, clear, and newsworthy. And also to produce a positive and useful
event, it must be planned and it must tie into the company's overall objectives
and goals.
That’s all for today.
See you soon people! J
1 comment:
Hi Kamna,
As I was reading through your blog, I couldn't help but compare your thoughts and opinions to my current placement here at Woodside which is a big oil and gas company in the city.
Events and media are two key groups I have learnt is especially important here at Woodside, and the importance of stakeholder management. I have also learnt how important a CEO is in a company as a spokesperson and image of a corporate company, especially one as big as Woodside.
I have been at Woodside two weeks now and have managed to help out with two big media conferences involving the CEO. I was able to speak with and organise most of the media for the event, and have definitely learnt that it can be a mutually beneficial relationship for both parties involved.
Woodside actually is announcing their annual report today with results, so I am responsible for collecting some media and bringing them up to the Executive Lounge and Suite which is currently in lock down for the event (events are a big deal here too!)
Thank you for sharing your points, I thnk even though most people would agree the use of media and events in public relations is an obvious point, I think it is essential they be reminded from time to time to understand the benefits of using public relations in a professional and correct manner.
Jasmin
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