it's just not the same without Gravy... Part 6

Last week at Gravy, I was given an amazing opportunity to recreate and design the company website. Having never done something like this before, I was extremely nervous but excited to see what I could achieve. The previous Gravy website was bland and disengaging as it was produced on a low budget. This urged Ivana (owner of Gravy) to search for a competitively priced alternative – leading her to stumble across Crazy Domains. Crazy Domains is a website by which you can easily build and design your own website having no graphic design or IT skills at a much smaller cost than it would be to hire a website creator. It works on the basis of a simple illustrations program like Microsoft Publisher, where you can move and shift objects around freely. The best part about it is; you can trial and error at absolutely no cost! You don’t pay a cent until you have a design you are happy with and would like to go public with it; something I was very relieved to know as it assured me, there was no loss or harm in the process. And so I began brainstorming ideas with the help of CrazyDomains.com suggestions, Public Relations Techniques studies (YES, you do need to know the rules to building website to ensure it is easy to navigate in) and researching other consultancy websites to get an idea of what format they should be in; all the while keeping the Gravy brand in mind.

Like Gravy itself, the website needed charisma, it required a fun element, and it had to be a little bit different from others; yet still hold a sense of professionalism and maturity. After nearly 2 days of completely unsupervised chopping, changing, moving, creating, writing, adding and inserting; I revealed the final product to Ivana. And what an amazing response I received!! She absolutely LOVED it and I was extremely happy with what I had achieved and it proved that all my hard work and effort paid off. After just a few suggestions and changes in the website text, my website creation was paid for and in cyber space! Here are a few screen shots from the website:

Home Page

About Gravy Page

Previous Campaigns Page

Current and Past Clients Page

Contact Page

If you want to visit the website, click here.

This task was particularly exciting for me because it wasn’t a client we were working on like normal day-to-day business at Gravy, it was the consultancy itself that we improved which showed me that not only should our focus be on our clients’ business developments – but our company too. This led me to additionally take the initiative to create a Facebook page for Gravy and connect the website and this together (click here to view the Facebook page). At times I think we are so focussed and put such an emphasis on our clients’ affairs that we neglect our own business – which can in fact be detrimental for both of us in the end! After all, we have to practise what we preach.

Until next time…

--Sarah