Jacqueline Monei
LUCT
During my internship
period we hosted and handled an array of events and one such event would be the
media tour to Morupule B Power Station with the Honorable Minister of Minerals
Energy and Water Resources Dr Ponatshego Kedikilwe .Prior to the event
happening, I was delegated to send e-mails and fax media releases to various
main stream media outlets. This was a special occasion as the event itself was
that the country’s biggest power station currently under construction, Morupule
B Power Station was said to be 92 percent complete with the first 150MW unit of
the 600MW expected to be operational within the first quarter of 2012 so it was
highly imperative for us to get coverage of the event. I also made calls to
various news publications to confirm with them of whether they’ll be able to
come or not. That’s the day that I realized the importance of keeping and
maintaining strong media relations. Lots of Media outlet came to our event , almost all of the newspapers in the country came to the event both private and government owned media, the radio and television also came to cover our event.We made sure that there were welcomed to the event, and we took them for a tour while the Minister was explaining to them about the power station which is about to be launched, and after the tour we gave each and every one of them the opportunity to ask any question they want to and we also provided them with media kits in which it contained more information about the power station. Before the end of the day TVs and radio aired about the event, the late news of the day almost each and every TV and radio were talking about it, and that's the day I realized the importance of keeping and maintaining media relations. The following day almost every newspaper had us in their front page, and we had continuous calls from other media outlet asking more about this Power Station that is almost complete and we had them talking about it for at least a week.
Till next tym
XOXO
6 comments:
it's quite refreshing to know that Batswana youth,get the chance during their internship, to know what their course structures require in the field or in reality terms
Media relations is one of the PR strategies which has to be always kept in mind by organisations, as the media is responsible for letting the public out there know about you either bad or good.
That is why it is always advisable to always let them know well in time when you need them to cover your story like the one you had in Morupule.The media is a gatekeeper thorugh which investors, retailers and the community receives information and develop image of a company.
It brings a smile to my face when hear how media relations plays a strategic role in Corporate PR in Botswana.
good work ms Jacky..it really shows how much you have worked hard getting your self used to every corners of public relations while working in this ministry.Good luck.
@ Shirley I really experienced a lot and m glad I had the opportunity to work with a big corporation like MMWER.
@ Montle is the only thing that can be use to reach you target audience and let them know about your corporation and ts plans, maintaining good media relations was our 1st priority
@ Lesedi it was a good experience my dear, I really had fun while doing it.
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