I would like to share my first few days experience in working with the Children's Leukaemia & Cancer Research Foundation as a PR and Marketing Inern.
Let me first start with the briefing of the foundation:
Children Leukaemia & Cancer Research Foundation (CLCRF) is a non- profit organization that supported by Princess Margret Hospital and a group of parents of children with cancer. CLCRF foucs on providing support to cancer research and aims to make a difference in the lives of children who suffer from leukaemia and other cancers and providing funding for vital research.
------------------------------------------------------------
Well, I was start working in week 3 and mostly work for 3 days per week. In the first few days of my internship, the executive officer of the foundation asked me to give a suggestion of their social media improvement in Facebook, Twitter and their official website. I was thinking like "Oh my god, that's easy! It's completely like what I've been learnt in Uni". Maybe she want me to start with a easy job that i feel familiarly with it. Haha~
and for sure, I applied my PR and Marketing knowledge to analysis their social media's weaknesses and provide a couple of ideas in each of the problem such as their social media is lack of awareness, and there are only 133 people like and subscribed their Facebook page, so i recommend they should keep regularly update the page like post some news, any upcoming events and remind for donation and add the Facebook link in the corporate branding , etc.
Moreover, the other task i have to do is review their last year campaign and also give solution of the challenges that hope to avoid in next time.
This is an annual family day campaign which called " CLCRF annual concert".
----------------------------------------------------------------
*Here is the media release that I took from "in my community online newspapers" about the details of last year " CLCRF annual concert"
Blues sisters... Andrea Alexander and Wendy Kearns, from The Children’s Leukaemia & Cancer Research Foundation.
THE Children's Leukaemia and Cancer Research Foundation is holding its annual family concert with Houghton Wines next month.
THE Children’s Leukaemia and Cancer Research Foundation is holding its annual family concert with Houghton Wines next month.
The concert will be held on March 17 at the Middle Swan Winery and
will feature the All Stars Super Group tribute band, who will play
tunes from great bands such as the Rolling Stones, Dire Straits, ZZ Top
and the Blues Brothers.
To make the night extra fun and hassle free, there will be gourmet food hampers included in the cost of $60 per ticket.
Tickets for children under 16 are free but they must be accompanied by an adult.
Children’s hampers are also available for $13
Wine and selected beers will be available from Houghton and there is no BYO alcohol on the night.
Gates open at 3.30pm, with children’s entertainment from 4pm to 6pm and the musical entertainment from 6pm to 8pm.
Bookings can be made at childcancerresearch.com.au or by phoning 9363 7400
Sourced from http://www.inmycommunity.com.au/news-and-views/local-news/Hamper-part-of-concert-ticket/7614950/
--------------------------------------------Unfortunately, in last year 2011, this campaign was facing significant decrease of attendants and according to the research, the reasons for this is there are many others charity campaign are also happening in the same month such as St. Patrick day and International Wonmen day. Well, apparently we have to increase the competitive of the event which could invite and add more powerful entertainment or well-known celebrity at the event.
Let me just stop in here first and my next post will mention about the bequest program that i am doing :) Thanks for watching !!
Bye~
Yannie Li
No comments:
Post a Comment