Last week i designed a feedback form to be distributed to FAWWA's members , the idea behind this was to find out what they most enjoy about being a member and which benefits are most important to them. This information can then be used to improve the membership and make it more appealing to the public.
The membership fees are one of FAWWA's biggest revenue sources and so it is important to try and maintain the current membership numbers, attract more new members and more than anything make sure the members are happy with their relationship with FAWWA.
This week i recieved back many filled out feedback forms. I began to collate the data and responses in excel, even though this is a PR internship i found that my marketing research experience and skills came in incredibly handy whilst doing this.
I have found in other occasions that not only my PR skills but my marketing skills also have been greatly put into practice during my internship, which i am very happy about. I feel that sometimes the line between PR and Marketing tasks can blur and it is sometimes hard to distinguish which category a skill or task would fall under.
In my opinion putting into action plans that may help to increase membership can be looked at as marketing, because it is involved in raising profit or revenue. However if these plans involved creating better communication between the organisation and it's members , then that is probably classed as PR. Are there any marketing+PR majors that agree/disagree?
Anyway, once all the data is collected i plan to create a small report to give to FAWWA's president. From this report i hope to help her decide on how to improve areas that the members aren't 100% happy with. Which should mean some more positive changes to be put in place by the other interns and I.
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