Dear all,
I am Gilbert. This is my first blog post after 5 days into my PR internship.
I am Gilbert. This is my first blog post after 5 days into my PR internship.
I have found a placement in a travel agency, with a number of services related to tourism: events and strategy, finance, business travel, business consulting, and paint marketing.
It is an opportunity to feel how the PR practitioner fits into the business paradigm. The main characteristics of this universe are pro-activity and re-activity.
The PR in a travel and tourism business is expected to understand the local and the international contexts within which it operates.
Moreover, the enterprise is in a process of expansion and diversification. The challenges are many: human resources, finance and time management. The communication professional needs to listen, understand and respond to a long and sometimes fragmented task list.
Each day is different: no place for monotony or repetition. Thus, creative thinking skills are employed to the full, to organise events and respond to urgencies with appropriate solutions.
Interactivity is also another feature of my internship experience, since no project can succeed without coordination, collaboration and communication.
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