Venn’s laneway is now open! Coming up to the opening Desi
and Jade made it clear that they wanted to have a soft opening for the lane
way. I was unfamiliar with this term and what it meant and so after learning about
it I thought I’d share it with all of you.
Basically had Venn strongly publicised the laneway opening
they would have attracted large crowds to the café for the day of opening and
possible subsequent days afterwards, they would have been unable to handle the
extra business with the current capacity of staff.
So it was decided by Desi
and Jade that we should have a soft opening, meaning we didn’t publicise a
specific date of opening. This way we spread the larger amount of interest out
over a longer period of time as opposed to having everyone bombard the new area
on its first day of opening (especially when teething problems are sure to occur).
It also means we can have an opening promotion a week or so
after the lane way has been running so we know how many extra staff may be
needed to handle the extra coffees being sold during the promotion.
I have still created a media release and it is being sent
off to different publications and blogs this week, having a soft opening means
that these publications can still feature Venn’s new laneway weeks from now and
it won’t be ‘old news’ so to speak because there was never a date publicised
for when laneway opened. Also there will still be people unaware of the new
area.
On top of this Venn is waiting on gaining permission for
people to drink alcohol in the new area, so there will be a second more
official opening once this liquor license has passed.
It initially seemed odd to me to not tell anyone when the
lane way would be opening , but in hindsight it was definitely a smart thing to
do considering the situation!
Amy Taylor
14268342
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