Blogs and Database Management

As I am getting closer to the end of my internship at SurfAid I have noticed a considerable improvement in my work and also the responsibility I am taking on within the PR department of the company.

I was recently given the opportunity to write blog posts for the SurfAid website for the Lawler SurfAid cup. While I have read numerous blogs, I haven't had the opportunity to write one one in a professional context, and found that I enjoy writing this material. Working alongside the communications manager we looked at changing the information from the press release material from the event into a less formal style of writing for the blog, which accompanied a video from the event.

I also had the opportunity to look at the internal management of the customer database from the SurfAid website. This was really interesting as it allows to see how successfully communications are received by the database, which I think is a really effective way of looking at how changes can be made to online communications. By looking at the people who receive and acknowledge communications, alternative methods of can be made for the future based on the demographics and figures provided by this information.

Throughout my internship I have learnt that are so many different aspect to public relations as well as tools and online resources that can be used to make our job a lot easier! It's fantastic to be exposed to all these resources and have the opportunity to learn from them and also consider what I would and wouldn't use in the future.

With one week to go I am that I have a lot more confidence in dealing with corporate clients and I have noticed a significant difference in my performance and my understanding of the industry!