Taking Risks

A few things I have learnt throughout my journey as an intern at 96FM is just how much of an impact public relations can have on an organisation. When I started I knew there wasn't a straight out public relations department within this company, they have a strong focus on promotions and sales but throughout my journey you begin to see that PR has a small role within everything.

PR requires a high level of communication skills and working in this environment has helped me to really extend my skills in this area. Studying something such as PR, we all naturally probably have quite good communication skills but it's when you're in a professional environment that you realise how important it can be to convey exactly what it is you're trying to say and do. I realise the importance of working as a team to each achieve your individual tasks but the most important thing i've learnt is also to have a bit more faith in myself.

In the classroom there's definitely a safety net to make mistakes and learn what is right and wrong, in a professional environment you feel as though you need to constantly get it right. And in the past i've found I always second guessed myself and needed the affirmation of class mates or teachers that I was doing the right thing. When you're put in a position like an internship, you're often given a task and you need to go about it how you think it's best, often with not as much guidance as you may like. If there's anything I want to take away from this internship it's to remember what you've learnt and ask questions, but mainly to try your best and if you get it wrong it isn't the worst thing. The main thing is to show you've tried, have a bit of initiative and give everything a go. At 96FM i've been given numerous tasks I had never done before and used a lot of programs i've never seen before. Although it was daunting it's been a great experience to learn to push yourself. 

I also learnt that you should always refer back and question yourself about how your position and the work you are doing could make a difference in the organisation cause the, how could you go wrong?

Alicia