This year saw the first event of this kind as Telethon teamed up with world renowned Cirque Du Soleil to rasie money for the children of Western Australia.
Presenting a sneak peek of the popular Ova performance last Saturdaay saw families from all over perth meet at the big top to pay a $10 donation to view a snippet of the performance and the opportunity to meet and greet with the performers after the show, with all proceeds going to Telethon. After a couple of weeks with constant liaison between us at Telethon and Cirqu's PR team an event run sheet was finalised and saw us all meet Saturday morning at Langley Park. On Telethons end we were able to promote the event through an exclusive segment on Today Tonight (thanks is part to Telethons association to Seven) we also ran a variety of post on the Telethon Facebook page encouraging families to come down, The West also did a write up promoting the event and ran some ad's for it whilst regional stations such as Seven Mate played advertisments on their channels. We were amazed at the responce as the two of us from Telethon arrived early on Saturday morning to set up for the event.
Two hours prior to the gates even openening the line was around the corner, which really demonstrates the support Telethon has from the Western Australian community. After meeting with Cirque Security and PR team we were issued backstage working passes and began to set up for the event. Volunteers were given a run day of the day and it was my responcibility to keep an eye on Fat Cat.
Being the main branding image for Telethon, Fat Cat's presences at community events is huge which I'm not sure i realised until this event. I was incharge of walking around with Fat Cat who was immediatly swarmed with children and parents all wanting a photo and a cuddle, chatting with all sorts of publics about their love of Telethon or how Telethon had helped them or people they knew was the most rewarding part of my day.
After watching the performance and then coordinating photos it was time to pack up the event.
After a couple hours of work we established we had raised just under $16,000 for Telethon which was just amazing to be apart of the support of the community within Western Australia is so overwhelming!! I think today really highlighted to me the improtance of branding within an organisation and providing the community with something they can associate your company with, also getting the opportunity to go out and speak with key external stakeholders who you might not often get the opportunity to speak with is very rewarding.
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| Fat Cat and the Performers |
Until next time
caitie
x
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