CMYK, consistency and car-free day

I’ve now passed the ten-day mark of my internship at Mills Wilson Communication Consultants. I’ve done a myriad of different activities, including a big research brief for one of our client CEO’s; photo briefs, logging and captioning; a media release to send to the local paper; a letter drop around the CBD; and also went on a bit of an excursion to a printing factory which turned out to be incredibly interesting.

We visited the printing warehouse/factory in Osbourne Park to learn about the different printers they have and the advantages of each for various jobs. As I am doing a print production unit at the moment, where we edit, format and distribute the Western Independent newspaper – this was particularly informative for me. A particularly interesting fact was what CMYK means: cyan, magenta, yellow, and key, as my favourite artist James Blake has an EP called just that! Anyway, the factory had two types of printers: offset (very large older printers which use physical ink) and digital printers that use recyclable aerosol cans. I found it very interesting that the old printers are still used, as it costs around $500 just to print the templates for each job!

I’ve also been writing newsletter stories for some of the spring newsletters Mills Wilson writes for a client who develops housing estates. These have included community stories on Recycling Week, World Car Free day, tips for spring cleaning, and so on.

The feedback I am receiving from the girls in the office is proving very beneficial. I produced an event plan for the community launch of a new estate and gave it to Jess for proof reading. I learnt that there were a few inconsistencies in some of the different documents I produced and I was forgetting about critical small details needed for an event such as rubbish bins and fire extinguishers. This is something I need to work on in future.

I have been incredibly busy juggling my internship with my work and class commitments, but it’s been a great learning experience so far. I hope I will be able to successfully document it all in my report… !