New Digital Emphasis - MAGENTA DIGITAL

Half way through my Public Relations professional practice I was excited to learn that a new service was about to be launched at Magenta that would really push the boundaries of the Public Relations Industry in Australia.  I discovered that the new service had been a year in the planning and would be named Magenta Digital.  Magenta would appoint eight new staff members in an attempt to respond to changing client and market demands. 

Magenta Digital would provide their clients with unique digital services such as:

• Social Media Evaluation
• Analysis and Community Engagement
• Blog Building
• Content Development
• Online Strategy
• Social Media Training
• Policy Development
• Video Content Creation and Distribution

I was lucky enough to meet Launchpad Creative Founder, Jeremy Stewart, at Magenta.  Mr Stewart would lead the Magenta Digital team which would be comprised of a four member digital team, two communication / online editors, a creative manager and a Melbourne-based account manager.  The eight new members would work together solely in the digital space to revolutionise the online presence of clients.

The decision to include the online services at Magenta was greatly influenced by international trends indicating a solid opportunity in this area.  Magenta Digital would aim to educate clients about the importance of taking ownership of their digital presence. The service would go a lot further than maintaining online advertising and websites. They plan to develop new digital strategies to keep clients in front of their customers. 

With the addition of the new digital service, Magenta would have the ability to augment and evolve their existing brand-building and public relations services to ensure that their clients were taking advantage of a new media landscape.  Magenta Digital would focus on real-time communication and conversation to engage consumers with the brand to drive sales. 

With a 20-year digital industry veteran at the helm coupled with the creative talents of Director Melissa Lekias, and the Magenta Team, Magenta Digital is set to create a new benchmark in online public relations.  

Jacinta McDonald #13958888