Research Reseach Research

Hi Everyone, 

I’m Emily from Curtin Bentley Campus. In June I was able to get the opportunity to do my internship it PPR. For those that haven’t heard about this PR firm, PPR (Professional Public Relations) is one of the largest consultancy's in WA and has multiple houses all over Australia and America. PPR handles the PR accounts of hundreds of high profiled clients including McDonalds Australia, Bunning’s, Rio Tine, Cedar Woods and the Cancer Council. 

For my blog entries I’ve decided to do discuss the different projects that I had the privilege to have worked during my working experience. For this blog entry I will be discussing the project I started on my first day at the PPR house in Subi (later move to West Perth) for the client for Cedar Woods. 

The Situation

The Point Peron / Mangles Bay project has been in the spotlight for years and there has always been huge community outcry on their opinions for this development. In general there has been huge negative backlash but Cedar Woods would like to establish a development to revamp the Rockingham area similar to what had been done in Hillaries.

Cedar Woods had an upcoming case with the council on this matter and needed to get some support material for their case.

My Job

My job was to develop material that could be useful for the case to combat the opposition group’s points.

Firstly I needed to go through all the media clippings that had been collected on this matter over the last couple of years to get a good understanding of the project and the project problems that had arisen thus far. From this I needed to read all the letters to the editor from a variety of media outlets such as community newspapers and magazines, and make a list of the pros and cons including their opinions and location.

In protest to this development, a group put together a signature list consisting of over 8000 people's support to suppress this development. I then had to go through these signatures, find out where they were coming 

 from (suburbs) and state whether they were for/against and it was a real signature or a fake one.

From all of this information, I was asked to make graphs and visual aids to demonstrate this research so that Cedar Woods could use in their case.

I had started this project on my first day PPR and I finished it off on the last week I was there. It just goes to show how many hours have been put in for proper research and development of material. From the past three years studying I have been taught different techniques for research and development, but I didn’t actually realize how important this stage is for the project brief as a whole as it ultimately lays down the foundation.

My next couple of blogs will focus on the MoMa art series at the Art Gallery, Stakeholder Engagement and other smaller projects I have been able to work on.

Until next time,

Emily