As my placement continues, I have been engrossed in the more menial day-to-day
responsibilities the business. This includes monitoring social media,
responding to customer enquiries and general assorted paperwork. One of my more
creative responsibilities, however, has resided in ways of engaging with
customers, new and retained.
I determined an alternative way to attract new customers, whilst
still rewarding loyal customers, would be through competitions run via social
media. Looking at this as an opportunity to show creativity, I have developed a
range of ideas throughout my placement.
Firstly, I implemented a basic competition to get an overall
indication of how successful this idea would be with our target audience and
current customers. The competition was a simple “Like & Share to win” which
involved customers liking a picture and then sharing it on their Facebook or
Instagram page, utilising highlighted hashtags in order to win. This
competition is a great way to publicize and engage with customers outside our
current client base.
The other competitions followed a similar structure but with a
slight twist. For example, we ran a best friend competition, which asked
customers to post a photo of themselves and their three closest friends for a
chance to win a TPAL wardrobe for each.
These competitions proved successful for us in engaging with
different customers, drawing attention to our social media pages and
encouraging “Likes”. One of my challenges involved ensuring that each of our
competitions was successfully implemented in alignment with the competitions
rules set out on Facebook and Instagram. For instance, I had to develop a set
of official rules for each competition, decipher the terms and eligibility
requirements of entrants and ensure that the necessary regulatory approvals
were ascertained.
To assist in running and monitoring these competitions, I utilised
Woo Box an online utensil that helps to creative powerful competitions to grow
fans and amplify marketing. I found this program very helpful as we ran a
variety of competitions and this assisted me in keeping track of each one.
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