From my three years at Curtin University,
I’ve seen the ‘Don’t forget to evaluate’ tab appear in Blackboard every
semester. There’s usually an incentive for an individual to complete the
evaluation, but it’s just a great chance to help give feedback on the units you
studied in that particular semester too.
I’ve been contributing to evaluate for the
past three years. But it wasn’t until my experience at Skye Gilligan Consulting
that I realised the significance of monitoring and evaluating how successful a
unit is, or in my case, a strategy is to an organisation.
Throughout my 20-day placement, I was implementing
strategic communications for one of Skye’s
But was the communication effective? This
was the question in which clients expected to see results and whether their
investment in public relations paid off.
Through Google analytics, I was able to select
the dates and times, meta-data, specific media sources (i.e. Facebook, Twitter,
Gmail, etc.) and other ways in which consumers visited the Orion website.
From this information, I created tables of
key statistics and summarised some of the changes, in comparison to the
previous Google analytics report.
The results were incredible! I discovered
that the increase in social media strategies had boosted traffic to the website
and the duration of each visit to the site was longer.
This was a positive reinforcement of the
work Skye and I had completed to increase stakeholder engagement with the
organisation.
Although I’ve completed my placement at
Skye Gilligan Consulting, I’ve learnt so many new things to which I can apply
in the PR industry as well as everyday circumstances.
I’ve realised the significance of
monitoring and evaluating a unit, a strategy, a placement, etc. and I’m sure
there’s so much more to learn along my PR journey.
So here comes my evaluation…
PR 393 has provided me with a once in a
lifetime opportunity to gain real-life experience in the PR industry. My time
at Skye Gilligan Consulting was filled with excitement, learning and
development and building strong relationships. I look forward to pursuing a
career in public relations and I feel industry ready to take on whatever the
world of PR has in store for me.
1 comment:
Wow Ashleigh from seeing what you have accomplished in your 20 days internship, I too would be extremely grateful. As one of you peers I think it is fair to say you have come far with a great attitude . I'm sure that too is reflected in your work. I wish you all the best for the future whether or not it is Journalism or Public relations.
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