This is Candice from Curtin Singapore. I am very psyched to embark on this internship journey, which also marks the last semester of my studies. Personally, I felt that the internship program was appropriately designed which allows students to display what we have learnt in the classrooms, onto real life situations. Furthermore, to gain valuable insights from the Public Relations sector which was not taught in school. After much anticipation, this is the time to get our hands dirty!
I am currently interning in a boutique agency, named CROWD. Here's four things you should know about CROWD:
1) Our passionate team of PR professionals understands the importance of engaging audiences. Dynamic and cost-effective, but creative solutions are our mantra.
2) When we say something, we do it, and we do it well. We know the media and we know what they want. Simply put, we get results.
3) Let us over-deliver and overwhelm you with what can be achieved. The results speak for themselves.
4) Our services includes PR & Communications, Social Media management, Event management, Crisis management and Influencer Marketing.
(Source: CROWD Pte Ltd)
It has been a good one month working in CROWD. For my first post, I would like to share about my personal thoughts on three skills that I have picked up along the way.
Sending press releases to media
I remembered the first time I was tasked to send out a press release to our media friends. Even though I didn't had the chance to craft the press release, (Understanding that this is only the beginning of my internship), I was given the chance to craft the email message nonetheless! It was a mixed of excitement and nervousness. Thoughts running through my mind were "What I should write?", "How should I craft an eye-catching email subject?", and not forgetting, "Am I able to impress my supervisor with my writing skills?". I wonder have anyone felt the same way before?
Time also plays a crucial part in sending out press releases as it determines news worthiness. Therefore we need to be swift and precise when sending out press releases. To assure that information are accurate and timely.
Media Valuations
Valuations.. Valuations... I have heard about valuations briefly from my lecturers but never came about to learning the formulas to calculate the magical sum. I have never thought that calculating valuations had to be so precise till the extend of measuring newspaper coverage with a ruler! I got hooked onto calculating valuations as I felt that it gives the agency a sense of achievement for the efforts they have put in to garner features for our clients. Also, each valuation is one step nearer to our KPIs.
Newspaper Summaries
To be honest, reading newspapers daily is my least favourite task during this internship period. However, looking on the bright side, this helps to train my patience and attentiveness in searching for news articles. Scrutinizing on every headlines to ensure that all possible features were not missed out. Thereafter, I would have to translate these articles into simplified pointers for our clients' easy reading.
I believed the three tasks mentioned above are some common duties of a PR intern. This marks a good beginning of discovery and learning the rightful skills to be a professional public relations practitioner.
Press on, my fellow comrades!
Till then,
Candice
It has been a good one month working in CROWD. For my first post, I would like to share about my personal thoughts on three skills that I have picked up along the way.
Sending press releases to media
I remembered the first time I was tasked to send out a press release to our media friends. Even though I didn't had the chance to craft the press release, (Understanding that this is only the beginning of my internship), I was given the chance to craft the email message nonetheless! It was a mixed of excitement and nervousness. Thoughts running through my mind were "What I should write?", "How should I craft an eye-catching email subject?", and not forgetting, "Am I able to impress my supervisor with my writing skills?". I wonder have anyone felt the same way before?
Time also plays a crucial part in sending out press releases as it determines news worthiness. Therefore we need to be swift and precise when sending out press releases. To assure that information are accurate and timely.
Media Valuations
Valuations.. Valuations... I have heard about valuations briefly from my lecturers but never came about to learning the formulas to calculate the magical sum. I have never thought that calculating valuations had to be so precise till the extend of measuring newspaper coverage with a ruler! I got hooked onto calculating valuations as I felt that it gives the agency a sense of achievement for the efforts they have put in to garner features for our clients. Also, each valuation is one step nearer to our KPIs.
Newspaper Summaries
To be honest, reading newspapers daily is my least favourite task during this internship period. However, looking on the bright side, this helps to train my patience and attentiveness in searching for news articles. Scrutinizing on every headlines to ensure that all possible features were not missed out. Thereafter, I would have to translate these articles into simplified pointers for our clients' easy reading.
I believed the three tasks mentioned above are some common duties of a PR intern. This marks a good beginning of discovery and learning the rightful skills to be a professional public relations practitioner.
Press on, my fellow comrades!
Till then,
Candice
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