Many times we have a target in our mind. However, should that target be set way up there or should we set it pretty low, so that we don't get disappointed if we do not hit target?
The truth is, there is no right answer. As for us though, we set it way up there because we believe that if you set your goals high, you would never fall short. Our target was to get around 20-30 sponsors for our Relay For Life Curtin Event. We went to shops to shops, emailing every possible sponsors and even asking if any of the committee members knows people that would be interested to sponsor. The businesses that we targeted were the surrounding areas of Curtin University, in Waterford; Victoria Park; and Northbridge.
Just some of our success stories:
1) Berry Me (Waterford), they offered to sponsor us with discount vouchers.
2) Priceline (Waterford), they offered to sponsor us gifts! Lots of little packages of facial products; nails products which totalled up to $500.
3) Viva had recently offered to give us 40 x $550 vouchers, 3 x $750 vouchers for 1st place, 3 x $650 vouchers for 2nd place and a $1250 voucher for the best dressed team. This totalled up to a whooping amount of $26,200!
In return, we would help them advertise their business, by putting them on our E-Newsletter, Website, Banner, Posters and by Word of Mouth.
We are all extremely pleased with ourselves as we had currently reached about 10 on-board sponsors. Even though, we have not yet reached our target at 20-30, we still have hope for the remaining time we have left as to get the other 10 sponsors.
Welcome to PR Internship - YOUR opportunity to put everything you have learned over the past years at university into practice and to get a thorough insight into what public relations is like "in the real world". This Blog allows you to reflect on your experiences, share insights with other students across campuses and to possibly give advice and support to fellow students. Please also see http://printernship-reflections.blogspot.com.au/ for more reflections
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1 comment:
It sounds like you had a lot of fun with the sponsor thing! And best part is that you managed to learn a thing or two from it. The learning process never stops, and it is present everywhere; you are always able to learn something out of a situation - it only depends on how you look at things. It's all about perspectives.
And this related to what you said about goal setting - there is no right or wrong answer to that because it is all based on perspectives. Some believe setting high expectations will only disappoint you in the end, but some believe it is a form of motivation. It depends on how a person is brought up, but there is no harm in a bit of positivity, even in the simplest form! It's just the same as judging whether a half glass of water is a glass half full or half empty. Like I said, it's all about perspectives.
Keep up the enthusiasm and don't let it run out! Positivity is not just a form of a healthy mindset, but it is able to push individuals to work harder to achieve their goals. :)
Denissa Goh xx
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