There were many pages that required a lot of editing and also drafted some ideas of sentences that could be added to make the information easy to read and understand. I also recommended that some pages be removed as the content overlapped with other pages making them no longer necessary.
My manager Doug, went through the content with me and made further suggestions on things I may have overlooked and any pages of information that needed to be added the website. We ended up minimising the navigation of the whole page down to what you can see in the below picture. Each of these links only have one or two drop down options with only the relevant information required.
We are hoping that an updated website can minimise the number of enquiries customers need to make by phone, and by the time they discuss a possible contract with our sales team they are already fully informed. It is important that all customers to the business are fully informed on how the installation of an ATM works before they enter into a contract.
Knowing all of this, made the process of physically updating the website itself very nerve-racking for me as I did not want to make any errors. Given it is a public forum where errors would make the company seem careless, I was checking and editing over the content at least five times. What I found helpful (before publishing the content onto the website) was getting at least two or three other colleagues to check over the work as well.
Once the content was checked and I was confident the content was free of errors, I logged into the administration system the company have set up for editing the website. From here I was able to insert the new content, remove unnecessary pages and reformat any sections that required it.
I am pretty happy with the final product and find it pretty cool that most of the content on the website is my own writing and ideas. Hopefully it will assist our customers on being informed on our products and services in the future.
2 comments:
I understand the stress when it comes to being error-free.
AS i do not have any experience prior to PR, i did not know what to expect when i first started my internship.
There are a few times that I was told that i had errors in my tasks but i just can't seem to be able to find them.
Usually I would take a look at task again and instead of staring at it for some time, I would walk over to my in-charge desk and ask her about it. It might be pretty annoying at first, but as long as you get a hang of it, everything is quite easy.
Hi Rebecca
Sounds like you had a really interesting task to do. I really enjoyed the digital, online aspects of my own internship!
Proofreading is such an important part of writing and PR. You could write the best, most convincing media release in the world, but as soon as you've written a 'there' instead of a 'their' your ship is sunk! I make these judgements on professional documents myself and although it sounds snobby it does distract from the message.
Hope your proofreading went well!
Post a Comment