Letting the Creative juices flow!

Hi Everyone!

It's Chloe again, just popping in to let you guys know how my internship with Shelan Creatives is going. I'm almost at the end of my internship, I can't believe how fast this semester has flown by!

This is my last semester and then I will be a Curtin graduate, which is not only exciting but terrifying at the same time. There has been some serious thinking going on about where I want my degree to take me and at this point I'm still uncertain but I definitely know that I would love to continue working within a creative field/company. Shelan Creatives is the kind of place where you can let your imagination come to life and working in that kind of atmosphere has seeped into my own work for not only the company but my everyday life as well.

After the recent success of the Telestra Perth Fashion Festival, Shelan Creatives have been busy creating and adding new prints/products to its online store as well forging new connections with other retailers. As mentioned in my previous blog post we are now being stocked in Hello Parry which was incredibly exciting for us and with the help of social media we have started to make relationships with other local businesses looking to stock Shelan Creatives as well! We have now developed new relationships with several local boutiques in the Perth region and over the upcoming weeks/months Shelan Creatives will have products available for purchase not just on our website but in store as well. This wonderful new chapter is the next step for Shelan Creatives moving forward as we continue to work towards the goal of increasing our brand awareness.

Social media is Shelan Creatives main tool to keep in contact with their customers and when used well as been an effective way to build new relationships with both customers and businesses. Some of my tasks for Shelan Creatives involves their social media pages, ie Facebook and Instagram, monitoring the content that is being uploaded, the comments that are received and replying to inquiries. To ensure that we are utilizing our social media pages to the best of our ability, I have now begun analyzing our page views of the website before and after a new post to both Facebook and Instagram.

This is to gain an understanding of how successful our posts are in directing customers to the website, as well as being able to define what content is more successful in comparison to other posts, what time of day are more people seeing the posts and whether or not these posts are leading to new sales. Through gathering this information we are hoping to be able to use our social media more effectively in gaining not only more brand awareness but also more sales.

I'm really excited about the work I'm currently doing and I can't wait to share with you all about how it goes in my next post. But until then I better I keep writing my PR Internship report while this is all fresh in my head!

I hope everyone is enjoying their final weeks of the semester,

Chloe Walton.