SOCIAL MEDIA

Hi everyone!!

I thought I would reflect on my experience and share with you what I've learnt from preparing a social media plan for one of Magentas clients.

Usually when Magenta takes on a new client to help promote brand/product awareness, it is normal for them to take over their social media pages such as Facebook and Instagram. This allows them to have full control of what is being sent out to their targets and what their targets are communicating back to them. 

I was given the responsibility to draft a social media plan for the up-coming month for one of Magentas clients and their product and services. Drafting a social media plan for this client included coming up with a theme for the posts (what I would be focusing my posts around), a photo, and obviously an inciting little paragraph to go along with the photo. 

Initially I was very excited about this task, after all I am a teenager who is constantly using Facebook and Instagram, how hard could it be? 

However, as this client has been with Magenta for quite some time, and they have been posting on behalf of their client on social media for a few months, It was a lot harder than I thought to come up with something fresh and new to attract their target. Even finding a photo that looked alluring and appealing that Magenta hadn't previously used in their previous posts was a challenge.  Despite the challenge, I tried my best, and produced a draft social media plan that I was happy with and I think that my supervisors were happy with too.

Tips for the day
Put yourself in your audiences shoes: What would you want to see/read about the particular product or service? What type of photo would make you double click on the photo to read what it's all about? That way you can see the bigger picture and get a clear idea of how you are going to approach writing your post.

Do not over post: Something that I learnt from this task and from Magenta is that if you post something on Facebook and Instagram everyday your audience will start to get annoyed, and eventually disregard every future post you make because you are continuously clogging their news feed. Keep it to three times a week, spread out over two days, it will still give some influence, it's just less in the customers face. 

That's all from me for now :)

Thanks

Isabella


#socialmedia #socialmediaplan #internship #facebook #instagram #putyourselfinyouraudiencesshoes #don'toverpost #thinkoutsidethebox