Building Muscles During My Internship!

Hi everyone,

A few weeks on to my internship now and all I can say is that "I LOVE IT'.
As mentioned in my previous post I love social work and my PR department focuses on corporate social responsibility.. What is better than to get paid to help people!

Updates on my event. So, my event is around the corner, in a couple of days. The name of the event is called The After School Project: Step by Step with a slogan of 'Let us Preserve, Let us Give". The aim of this event is to allow our target audience the orphans from 3 different institutes to  partake in this educational session. 116 orphans will be learning about preserving nature, giving back to society and how to care for animals.

The 2 organisations invited to participate in educating the children include: Malaysian Nature Society (MNS) and Zero Strays Miri (ZSM).

Please visit their link for more information -

https://www.facebook.com/MiriMNS

https://www.facebook.com/ZeroStraysMiri

Preparing for this event is hectic as this is the largest event our company is organising. Moreover, there are many other events going on during the same month. 

TASK TO BE DONE IN ORDER TO PREPARE FOR THIS EVENT: 

1) Detailed Public Relations Plan 

(This includes contacting personnel from MNS and ZSM to set up a meet, several meetings, designing banners and flyers, budgeting, venue booking, catering, getting participants, participation forms, equipment rentals, transportation for the children, contacting volunteers and mentors etc).

2) Preperation of  press release to announce the event.

3) Faxing press advisory to invite journalist for the event.

4) Preperation of press release to be published after the event.

5) Preparing logistics needed for the event.

6) Designing and preparing a display board for Interhill's CSR Projects. 

(This display board had me printing pictures, then cutting papers, after that laminating the pictures and cut them again. I never knew all these details are time consuming and extremely tiring but I enjoy doing them.

I must say that I am glad to have the knowledge on writing excellent press releases and PR plans as these are exactly what was thought in our PR units. What I love about PR is that all the techniques we learnt from our units at the university allows us to apply them in real working environment. 

Attached below is a banner for my event, a group photo between Interhill Staff, MSN and ZSM for the press release and finally my display board (80% done). 

Flyer for After School Project; Step by Step

Group photo for press release

Display board for the event highlighting the past events from the CSR department

That is it for now! Going to continue working on my event. Till next time!

Best regards,

Sterwina Kho