Experience shaped my confidence (Part 1)

Internships have helped me relate what I have learned in the university and implement it to what I do in my placement. Eventually, internship has made me reflect on how I boost my experience as a learner through appreciation for the experience and self-confidence in my abilities. I have the opportunity to reflect on and perceive experiences from many perspectives and its encouraging me to examine issues that arose in the internship. In addition, this knowledge has been helping me reflect on better ways to handle upcoming situations in the workplace and to know the brand and the brand identity better. I also realised that to be one with the brand, you certainly have to know who your target audience is, how you promote it and what is your uniqueness.

1.  was in charge taking of the Tripadvisor reviews. Every morning before I start off with duty, I will read all the comments from Tripadvisor.  Normally, the hotel would get a lot of positive feedback.  Before I was assigned to do this task, my collegue told me that I also need to be alert if there is any negative feedback from the guests or events. One morning, when I checked the reviews, negative feedback by one of the events held in the hotel so I immediately informed Miss Claudina, the Director of Communication to handle the situation and she point out this matter to event management and the whole director of each department in the early morning meeting. My point here is that as PR practitioner and we need to give a fast response neither good nor negative feedback to avoid bad reputation of the organization.
2. I learnt PR can also play a key role in keeping lines of communication open at times of industrial tension. In PR context, crises is understand as an emergency turns into a significantly impacts on an organisation’s reputation or its ability to function normally. for I get the chance to go through the crisis management file the organization I worked so what I had studied ten-step of communication in PR class has the same similar to it. Take for an example, Shangri-La’s Tanjung Aru Resort & Spa has been prepared the PR Crisis Plan is divided to several division and what respective department should react during the emergency or crisis situation. They also ready templates for holding statement and contact list of emergency including the government agencies, media and embassy of several countries.
3.  #LoyaltyIs a campaign of their Golden Circle 5^th Anniversary by Shangri-La’s Hotels & Resorts to encourage their audience, potential and current stakeholders as a participatory in the campaign. The campaign itself promotes by photographers, staffs and celebrities what is the meaning of loyalty personally to them. There are several videos was posted in their Youtuube channel, Facebook and a 10 sec video glimpse in Instagram. Plus, many of the internet user give support and collaboration what #LoyaltyIs in all the social media sites. This definitely puts all that theory in the seminars to practice. I want to voice out because recently this participatory culture or transmedia storytelling has been a trend to all companies in the world.
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   #LOYALTYIS contest

To be continued....

Cheers,

Melanie Alexandria Lawrence

17625348

Curtin Sarawak Campus