Putting the theory of event learnings into practice

Through out my studies at Curtin, studying PR a majority of my time has been taken up by developing creative and inventive ideas for strategic PR plans.  However after undertaking my internship I have been able to follow through on strategic plans developed for clients through the development and finalisation of events.

I was given this incredible industry experience first hand at a recent event launch for upcoming on demand travel service, Shofer.  Said to be the ‘next big thing’ in competition with Uber this service gained a lot of media attention due to the current controversy circulated through Uber

and the Australian taxi companies nationally. 

The event was set at Langley Park and guests included the South African based founders of the company, the drivers of the new service, individual stakeholders and all relevant media personnel.

 I was able to see intense preparation needed in order for this event to come together with streamline precision and see the monthly build up to the event from ordering entertainment, notifying media of the newsworthy story to be had and organising the overall attendees. Upon doing so thought and preparation regarding the MC, catering and what the event would consist of was fine tuned to the absolute maximum with event time sheets, contingency plans and MC notes scheduled down to the minute.

Although we did learn about these skills and techniques required in class I found it extremely interesting to finally put our learning to practice, in a professional environment.

The event ran with streamline precision thanks to all the behind the scenes planning and working by the team at DPR and really highlighted that in the PR industry no thought to small is unnecessary.

I hope a lot of you have had the opportunity to experience a PR event as I found it invaluable to my learning and know you’d agree.

Georgia.