The Drawing Board – Planning our event
Exciting times ahead! We are planning an
event!
My internship at Channel 9 Perth has seen a
lot of meetings and pitches but now we are putting our ideas and plans into
action, creating an event! At Channel 9 everyone at the Perth offices have
accepted me as a new addition to staff, never have I felt uncomfortable or
unequal. This is why at the many meetings and brainstorming sessions we have
had I am given opportunity to contribute ideas and add value, making this event
doubly exciting for me!
The event in question is apart of a larger
event called ‘Kids Wonderland’, which Channel 9 have partnered with Perth City
to sponsor, the overall event is a 9 day carnival for kids and their families,
with expected attendance of over 45,000 people! Channel 9’s involvement also
includes running our own kids attraction to engage with the community but also
to raise awareness of the launch for ‘The Voice 2016’. To start off with we
brainstormed ideas, it was interesting to note that the head of marketing at
Channel 9 still used white-boards all around his office to create idea maps,
even with great technology available sometimes the simplest things are the best
way to go. Criteria for this event was that we needed to make it a draw card
for audiences at the event, fun for kids and of course Voice related. After a
few different suggestions and working out the pros and cons we settled on
creating a karaoke event for kids! We have plans to recreate the Voice stage
and have cardboard cutouts of the famous judges for photos as well!
After deciding what we wanted to do for the
event we then had to figure out what materials we would need, how much we
wanted to spend and how we could best utilise the space we were allocated. To
sort through this we sketched a rough version of the area, then we made a list
of materials we already had, such as the stage backdrop, lights, tables and
television. Then went on the hunt around the station to see what we could find,
such as an appropriate sized stage, microphones and other items such as red
carpet and bollards. Having then made an inventory of what we already had we
started searching for what we needed, such as a karaoke machine and appropriate
merchandise to give the kids as well.
Many emails and phone calls were made to
get quotes on materials and meetings with merchandise providers were attended
to see the most appropriate products to have designed. So now the stage we are
at is we have an event, we have equipment, and we have materials in production
which I can’t wait to see the final product for! Now all we need is guest
appearances! So currently brainstorming some ‘Perthanalities’ who could get up
on stage with the kids and make the event extra special, getting the Channel 9
brand out there, whilst creating awareness for the launch of ‘The Voice 2016’!
I can’t wait to share this experience with
you all! Watch this space!
1 comment:
Hi Maddi,
I recently just saw an event come to life that I too had spent a lot of time planning. Like you my ideas and contributions were welcomed which exciting for me too! Although are events are quiet different I feel the processes you went through we're similar to what I at my placement did too.
Like your experience, a large number of emails and phone calls took place, which I was not prepared for how time consuming these would be. It is however to see that many of the materials needed for your event were already available to you. I'm sure that left a lot of room in your event's budget, I however had to source a lot of our materials. My job in my preparation for our event was the same as yours in finding Perth bloggers, media personalities. I'm now familiar with all the 'Perthanalities.' As there is only so many 'Perthanalities' i'll be interested to see if we have some of the same guest or how they differ.
Looking forward to hearing how the event turns out,
Jordaine
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