Saturday, May 28, 2016

Changing the World with PR: Putting the name on the map!

Hi all.

Before i knew it, Topdog Factory is part of a competition in Bintulu (they're listed in before i entered my internship), held from the 9th to 13th of March, 2016 at the Old Airport, Bintulu. I myself never been to a Muay Thai competition or seen a proper Muay Thai fight (live) excluding the ones I watched on YouTube. I was anxious, excited and all, but i had a few task during this period, and it was

Media Monitoring!

Oh how great it was (honest!).

But before that, the organisers required some photos of our fighters from Topdog Factory, which was our coach and director. For a new establishment (less than a year old),  this was really an important fight to put our name on to the map of combat sports in Sarawak! They were being featured onto the buntings and posters for the event, all around Bintulu!



So i did as such like a list to crosscheck the papers, categorised by the language, and publishers.

Our trip to Bintulu itself was an engagement with our client. Our main support came from them, and we figured out that it'll be better for us to go to the competition together. So a week before the competition, I would talk to our clients after their training and plan something together for the trip. It was out of the ordinary. Although i've only been here for only almost a month, i sense there was a 'team spirit' behind the willingness of our client to come along and support our director and coach. The fact that all these clients are relatively new to Muay Thai, it seems like they're more than keen to come and support.
On the day itself, we had a few clients driving us to Bintulu and back. These act of goodwill and willingness from our clients just show how important the daily conversations we have, before and after their training. The things that we talked about does not have to be about training-related conversations, but even by asking how are they and greeting them in a friendly manner, i believed has made it possible. 


Our Director (left) and Coach.


PR is easy when your brand ambassador are natural being friendly with fans.


TYT of Sarawak.

Although we didn't win both fights that night, one thing is for sure, we definitely had Topdog Factory's name made known.

These are the Topdog Factory fight team together with our supporters! It was ecstatic. It gave a lot of insight to our client on how a Muay Thai fight is, and it definitely inspired many to up their game during training.

The fight has definitely impacted those that came to support as once we got back from Bintulu, our clients were so enthusiastic and refreshed to train harder and stronger.
Our likes on FB has also increased after the competition! What a great publicity it was! :D

here's a vid of the trip.



Topdog Factory- TYT3rd Cup Throwback Video from Joshua Hajok on Vimeo.


Signing off.

Joshua Anthony Hajok
16342222

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