My internship coming to an end.

Upon reflecting on my time at Devahasdin I’ve realised the importance of this particular PR unit. I’ve gained professional experience in an environment which required me to step up to the plate and handle clients, events and business proceedings, all of which were activities I had little to no experience with previously. Before undertaking this internship I had no real understanding of what the PR industry was like even though I have studied the profession for almost three years I believe now it’s not until you’re thrown in to the deep that the real learning begins.

Whilst this experience was daunting initially I soon realised that it was invaluable experience, in which I will take and use various tips, tricks and practices throughout my professional career. I also managed to establish great working relationships and friendships with all my colleagues and it was great to feel like I was apart of a team and that my input was assisting with the overall success in the business, even if it was in a small way.

I now believe that there is a lot more work involved professionally in a PR career then what is studied and without this experience I wouldn’t have been able to understand the amount of work involved. When writing up strategies for various assignments at University it all seems relatively straight forward not having to take in to account contingency plans, competition and the overall industry. This work seemed relatively straight forward, focusing more on the creative side of PR. After seeing strategies comes together and the back workings of events and dealing with media and clients I’ve now understood that the creative aspect of the strategy (which during the time of our assignments seems like the hardest most detailed section) is one of the easiest, most straightforward elements of PR.

I think that this PR unit is designed to not only put all your University learnings in to action but also gain a practical understanding of the industry. I found this experience invaluable and gained immense knowledge and understanding of the PR industry that I’m so thankful for the opportunity to have interned, especially with Devahasdin. They’ve taught me priceless lessons and have always guided me through any tasks undertaken with helpful tips and tricks.

I hope that everyone else undertaking this experience will have enjoyed and learnt as much as I have and embrace the professional learning opportunities the unit provides.

Georgia.