Thankfully, my role as intern did not require me to shoulder such a responsibility. However, the purpose of this post is to reflect on the requirements of practicing PR in a corporate setting. Throughout my placement, I was mostly exposed to the company's CSR activities and some industry events. Nothing too heavy considering which industries (Timber production and property development) Interhill is involved in. As an intern, my tasks were satisfying enough.
Going back to the role of PR in a corporate setting, my experience has taught me that it is necessary to have a strong sense of loyalty to be able to constantly plan for activities that will be able to change public perception and improve the reputation of the company.
This may seem like a simple task on paper but add in all the challenges a corporate job entails, it comes to a point where the only people who are willing to do a good job are those who are truly enthusiastic about the industry and committed to the company.
My point is to say that before considering for a PR position in a company, I would first have to be enthusiastic about the industry that the company operates in and be inspired to work in a company with a conducive environment.
Daphne Margaret Jolly
17895620/7E4A2937
Curtin Sarawak Campus
17895620/7E4A2937
Curtin Sarawak Campus
5 comments:
I found this to be very relevant to my point of view of the PR industry and profession as well, especially after conducting the internship itself. I believe that being loyal and committed to the role would be a hard concept for me to grasp and enjoy through a short period of time.
This was a good insight to what ones experience found through the internship.
Hey Daphne,
It is great to read another one of your meaningful insights into the PR world from your perspective. I know that it sounds so simple and easy for a PR practitioner to act loyal, ethical and hold true integrity. However I completely understand that it is quite hard to maintain a sense of ethical considerations when applying it to basic PR activities. I had to write an essay on ethics in PR Techniques and the amount of articles stating evident facts on PR practitioners acting unethical is enormous. In this modern diverse society bloggers, activists, and basically anyone with access to the online world can become very influential. Therefore being able to gain the hands on experience at a PR firm that emphasis heavily on CSR is a great foundation to have learnt, in which now you can carry with you for your future career.
Thank you for your insights and the best of luck!!
~Siobhan Smith ~
Hi Ana, your feedback is much appreciated. I do feel very strongly about this and am glad that I'm not the only one that feels this way.
Hi Siobhan, thank you for your feedback. I completely agree with your findings about unethical PR practices and am quite concern about how companies blatantly practice it out in the open. The opportunity to engage in CSR provided me a meaningful experience with PR which i would like to experience again in the future. Once again, your feedback is very much appreciated, best of luck to you too!
Hey Daphne,
I agree with you on this.
Public relations is not an easy task, and now with the different titles it has, from public relations officer, media relations officer, communications manager, social media coordinator, often stemming altogether. I believe that this particular profession requires a lot of strategies to put into place, and it is important stay updated with the current ongoings in the industry. For instance twenty years ago, PR 2.0. had no meaning. Now, it is believed that businesses would not survive without an online existence, especially while making use of the web 2.0. tools including social media tools, sharing and tagging.
Good reflection.
Greetings,
Karishma Shanto
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