As those of you who have been following my blog would know, aka just Katharina, I have not been given many tasks relating to PR at all except in the first few days and my whole work experience experience has mainly centred around filing.
HOWEVER the other day I was given the task of compiling a stakeholder list for a client who is looking into sponsorship. It was quite an interesting task as it really made me capitalise on a lot of work we had done throughout the course on stakeholder relations and identifying key stakeholders.
Whilst the task took me all day to do and I was really quite proud of myself at the end of it, much to my boyfriends confusion, I did suss out a few pointers as to a good place to start.
Firstly - think big, and begin with MP's and Government Offices. The WA Parliamentary website was a great help for this.
This will then show all the relevant Ministers for certain departments. This is then useful as it helps highlight all the Government agencies that need to be considered. ie Minister for Emergency Services then makes you think of FESA, St John of Gods Ambulances etc etc.
From this you can then go to the websites and usually they have an organisational structure where you can highlight the relevant figureheads specific to your project. I figured you should always include the CEO/ Director but then you can get more specific in your particular stakeholder ie Finance Director, Marketing and Sponsorship Manager etc etc. USUALLY you can obtain these names and contact details off of the website however if not they are only a phone call away.
By doing this it helps lead into your next group - the organisation within the organisation ie councils and committees that you may need to target.
You should remember to consider local government as well as Federal Government not just the State Government although that will usuallly be the main grouping.
You can then move onto the smaller, individual organisations who need inclusion. Remember to include the industry Peak Body (if there is one) and then all the small affiations under that umbrella.
Although it sounds a little tedious, involving alot of research its actually quite interesting as it requires you to think laterally to try to include as many different, relevant groups as you can.
Hope this helps guys.
Not long now : )
2 comments:
Hi Steph
It's a shame you haven't been able to put your PR course into practice in your work placement. I have found this at my organisation as well. People generally don't have the time to show you or they think it's quicker for them to just do it themselves.
The stakeholder lists sounds like a fun task. I work in health PR and i am constantly putting lists together for invitations. For example at the moment i just put one together for a sod-turning ceremony, which is basically the turning of the dirt for a redevelopmetn (big media opportunity).
The places you mentioned for findng contact names and addresses are great. I always find that the lists constantly need to be checked and updated, due to the changeover in business / politics. It's also good to check you have correct titles etc, as there could be some outdated information on the internet.
Thanks for the pointers though and good luck for the rest of your placement (i hope you find some fun jobs!).
Jodie Leishman
Curtin Bentley
Hi Steph
I fully understand what you mean about not having tasks! My placement had located me in their Japan section for the company wants to expand to Japan. However, this section has only one person working on the tasks and she is younger than me and is less skillful in her Japanese than me. So now I am in charge of the section with the only task so far being creating a blog for the Japanese stakeholders.
I wish you luck with your internship! I hope there are more tasks for you to come!
-cin
Bentley Campus
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