Today is my 10th day at Pigeonhole and my tasks included:
1. Writing up 2 Questionaires for 2 of Pigeonholes brands- from this I have been given the task of preparing media kits for both.
2. I researched and wrote up 2 media releases surrounding Pigeonhole's involvement in the Melbourne Design Market, the Sydney Finders Keepers Market, Subiaco markets and Perth's Pre-Christmas Up Market.
3. My last task of the day simply consisted of putting together some media contacts to send the media releases to.
I feel like I have been given a lot of responsiblity and freedom at Pigeonhole, which I appreciate immensely! At the same time, I also feel part of a team as my supervisor is always going through my tasks, tasks that they are doing and future tasks that need completing, so I am always kept in the loop. It makes me lean towards working in an in-house, even though I haven't had a 'taste' of working in a consultancy. This is because, the impression I recieve from consultancies, is that perhaps the staff don't work together as much as in-house staff might, I feel like at Pigeonhole everyone works as a team, giving advice/input and working together on one project. I also feel more connected to the brands and projects as they are quite similar, but I could be mistaken!
In relation to my course work, definately learning how to put together media kits has been the MOST valuable lesson, as when I am given the task I often have to complete it within a day. The hardest aspect of working in an in-house PR team such as Pigeonhole though, is learning their unique 'lingo' and format for media kits. It is different, as many tutors say, to the style we learn at Uni. So I guess that could be another side effect to working in a consultancy, as one must learn many different formats and styles to suit their client. On the other hand, it makes consultants more diverse!
Rachel :)
1 comment:
i agree on what you said.
Preparing press kit and writing a press release is totally different from what we learn in class.
Just like what I have experience through this internship, I remember when my first time to write a press release, I remember i wrote for our client Nando's Restaurant. My account manager did not use it. After I have read the press release that they sent to our client only i realise why they did not use mine.
What I learned in class on how to begin and press release, for at least the first two paragraph we have to include five Ws and one H.
I am not saying, include that made my press release unusable, but what they are looking for is something that could give the journalists as much information as possible in the press release.
Catchy headlines are not SO important anymore but not saying to put a dull and boring headlines that would not catch their attention.
From there i realise that what we learned in class is so much different to apply in this real world.:)
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